Whether you’re looking to launch a new product, increase brand awareness or generate interest in a no-news cycle – developing a strategy to authentically engage with families is the key.

As a parent-focused agency, we love new products and are passionate about developing social gaming, digital advocacy and influencer programs to convert your prospects into buyers.



Download our 2016 media kit for complete
marketing-to-families solutions

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No Tricks. We cultivate trust with Parents, because we are Parents.

Our Parent Tested Parent Approved community brings together over 70,000 influential and socially-savvy parents throughout North America to broadcast your message to the masses.

Say hello to authentic product reviews, exciting brand launches and a community that rallies behind your product.


Sharon Vinderine, founder & CEO of PTPA Media, explains…

8 years ago, after selling my first entrepreneurial high-tech venture and having my first child, I invented a new product for babies called the Kangaroo Towel.

Looking to promote my product, I turned to several “Award” providers that promised to reach my target audience and generate media attention and, in turn, sales.

Disappointed to find that everyone who applied was an automatic winner and that no media attention was to be generated, I established a parent review-based awards company that could truly deliver results for start-ups and corporations just like mine.

We’ve come a long way, baby. From those early Kangaroo Towel days to what is now an amazing community of over 70,000 families across North America, there are now thousands of products proudly displaying our seal of approval, and over 42,000 authentic product reviews for manufacturers.

The PTPA Seal of Approval has proven to be an exceptional way to stand out in the marketplace and gain exposure in magazines, television and digital channels – the sources that parents seek when searching for the latest products for their families.

I invite you to learn more about how to promote your product and build trust with one of the most influential parent communities in North America.

Let me submit my product

Seal of Approval Award


The seal of approval families trust.

  • Build exposure and awareness for your products
  • Get real reviews from real moms
  • Stand out from the competition with a parents’ seal of approval
  • Enhance your credibility
  • Hands-on testing
  • Get trending on social media

Who we are & what we stand for.

PTPA Media is the marketing and communications arm of Parent Tested Parent Approved™. We are a digital agency focused on Parental Advocacy, Community Building and Digital Communications.

We are a collective of strategic minds, project managers, digital marketers, storytellers, parenting experts, community managers and above all – we are parents, who are passionate about engaging with other parents and putting your products in their hands.

Meet the team of marketing to families experts.

Meet our team


Sharon Vinderine
Founder & CEO

Entrepreneur. Visionary. TV personality. Spokesmom. Syndicated Columnist. Product expert.

Looking for marketing to families solutions?

Let’s chat. Go ahead, fill out the form, you know you wanna…

606 Rivermede Road, Unit 1
Vaughan ON. L4K 2H6 Canada

110 East Broward Blvd, Suite 1700
Fort Lauderdale. Florida 33301
*by appointment only.

Say Hello
Phone: 1.905.738.1447
Toll-free: 1-855-705-0800

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