PTPA provides an objective means to discover, appraise and promote new products designed to enrich family living. Products range from baby clothing, toys and accessories to parent-centric creations that enhance day to day life.
Our mission is to marry innovative companies with discerning consumers. We provide reliable and relevant information to both parties with the intent of improving the consumer access to exciting quality products.
PTPA will provide a platform for companies to introduce their products for evaluation and feedback from the experts that matter most: parents!
Awards will be presented to companies whose products are deemed exceptional by a knowledgeable and unbiased panel of experts. Award recipients will have access to promotional expertise and extensive advertising and marketing venues.
PTPA Media does not test for product safety, this is the sole responsibility of the manufacturer. We do not accept any responsibility for manufacturers products, safety testing or durability. PTPA Media\\\\\\\'s objective is to provide valuable feedback on the actual items practicality, usefulness, value and perceived quality.
PTPA Media provides substantial benefits to our corporate members, such as;
- Publicity and market awareness.
- Objective market feedback – what do parents love about the product, what we they change (if anything)
- Access to thousands of retailers
- Direct access to consumers through the PTPA MEDIA online store
PTPA Media award winners will be given the opportunity to display our seal of approval online and on packaging. This award is an indicator to consumers of the quality and appeal of the product. In addition, award winners will have the option to participate in many focused market education initiatives, including;
- Local and National Press Releases
- Highlights on PTPA website with links to and from many of our family-centric partner websites.
- Television coverage
- Radio coverage
In addition to the substantial promotional benefits, invaluable critiques are provided by the demographic that the product marketer is pursuing. Feedback will include, product appeal and usability and any suggested enhancements. Corporate applicants have input into some of the questions that are asked of the evaluators. This provides honest and invaluable market research and development information. PTPA ensures that each product is independently assessed. Critiques with information from these reviews are confidentially shared with our award contenders.
