Marketing to Moms Blog

We’re happy to share our thoughts on all marketing-to-moms (and families) related topics: best ways to engage with moms, building loyalty, recent surveys and research with the Parent Tested Parent Approved community, and more…

1903, 2015

The 4 cornerstones of effective reviews for Moms

If you want to reach deep into moms’ hearts and wallets, then you need to know that word of mouth reigns supreme for mom consumers – 84% of moms go online to look for product/brand […]

503, 2015

Why every brand needs social media influencers

Say hello to the new generation of moms: in between working and changing diapers, they’re researching new products and companies online to give their kids the best start possible – and they’re addicted to social […]