Marketing to Families Blog

We’re happy to share our thoughts on all marketing to families related topics: best ways to engage with moms, building loyalty, recent surveys and research with the Parent Tested Parent Approved community, and more…

The #1 Way to Make Your Client’s Product Stand Out

How to choose the right social media platforms to market to moms

First there was Facebook and Twitter and then came YouTube, Pinterest, Instagram, Vine, Snapchat…and the list goes on. As a marketer, it might feel like it’s impossible to have meaningful engagement on so many different […]

How to build loyalty with Moms

If you want to score points with Moms, then you’re going to have to be in it for the long haul. Because marketing to Moms is about creating a long-term relationship, not about getting just […]

The 4 cornerstones of effective reviews for Moms

If you want to reach deep into moms’ hearts and wallets, then you need to know that word of mouth reigns supreme for mom consumers – 84% of moms go online to look for product/brand […]

Why every brand needs social media influencers

Say hello to the new generation of moms: in between working and changing diapers, they’re researching new products and companies online to give their kids the best start possible – and they’re addicted to social […]