Marketing to Families Blog

We’re happy to share our thoughts on all marketing to families related topics: best ways to engage with moms, building loyalty, recent surveys and research with the Parent Tested Parent Approved community, and more…

  • Why every brand needs social media influencers
    March 5, 2015
    Social Media Influencers
    Say hello to the new generation of moms: in between working and changing diapers,...
  • The 4 cornerstones of effective reviews for Moms
    March 19, 2015
    Product Review
    If you want to reach deep into moms’ hearts and wallets, then you need...
  • How to choose the right social media platforms to market to moms
    April 2, 2015
    Social Media
    First there was Facebook and Twitter and then came YouTube, Pinterest, Instagram, Vine, Snapchat…and...
  • The #1 Way to Make Your Client’s Product Stand Out
    April 16, 2015
    Brand Marketing
    Today’s consumers are bombarded with an estimated 2,900 marketing messages thrown at them per...
  • How Starbucks Turned me into a Brand Ambassador
    April 24, 2015
    Brand Marketing
    As an entrepreneur, I am always looking for my newest inspiration, something to continually...
  • 4 Things You Need to Know About Targeting This Important Female Consumer
    April 27, 2015
    Consumer Insights, Engagement Marketing
    To understand the secret to Pinterest's $5.0 billion valuation, you only need to know...