PTPA Media Inc. – Certification Mark Standard

1. PTPA Media Inc. Services Overview
PTPA Media Inc. awards a Seal of Approval (“mark”) to products and services that have been
tested and evaluated based on a pre-defined set of standards. The mark is intended to indicate
to consumers “the wares in association with which the certification mark is used have been
found by a panel of parents to be “family friendly”1 products and/or services of a quality
satisfactory to the certification mark owner. To be considered “Family friendly” products
and/or services, an evaluation process based on the following three components, is
undertaken and facilitated by PTPA Media Inc.:

1.1 Using qualified Testers
1.2 Using standard evaluation criteria (in Questionnaire format)
1.3 Quantitative and qualitative analysis of results

2.0 The PTPA Seal of Approval Evaluation Process
2.1 Selection and Assignment of PTPA Testers/Evaluators
2.1.1 PTPA Media Inc. recruits and manages a team of qualified volunteer parent testers to conduct product and/or service evaluations

2.1.2 To become a qualified volunteer parent tester for PTPA Media, candidates are
required to submit a formal application that is reviewed by PTPA Media Inc.
head office. The application requires candidates to provide personal
information including name, address, occupation, age, sex, number of children,
age of children, sex of children and household income for the primary purpose
of ascertaining the candidate’s suitability to test products and services.

2.1.3 PTPA Media maintains a database of approved parent testers. To begin the
formal evaluation process, PTPA searches, identifies and matches suitable
testers based on their application criteria (as per 2.1.2) with the product or
service to be tested. Based on search results, a group of a minimum of 4 testers are selected
and an online questionnaire is administered as discussed below.

A Family-Friendly product is a product that has been deemed by a panel of parents to be of high quality and value compared to other
similar products available on the market and is one that enriches family living, through ease of use of the product and/or through the
entertainment and educational value the product carries.2.2 Conducting the Evaluation

2.2.1 Selected testers are provided with an online questionnaire to complete. PTPA
maintains a database of questionnaires designed specific to product/service

2.2.2 Testers complete the questionnaire with both qualitative and quantitative

2.2.3 A minimum of four (4) evaluations must be conducted and collected by PTPA
for a product/service to be considered for Seal of Approval.

2.3 Evaluation Criteria

2.3.1 The qualitative and quantitative questions comprising each questionnaire
together constitute the criteria and standards to which products and services
must adhere to be considered for the PTPA Seal of Approval.
2.3.2 Each questionnaire will have a unique set of questions based specifically on the
product category. However in each case, the questionnaires will include
qualitative and quantitative questions designed to evaluate the test products
based on the following standard criteria:
• Quality / Durability / Workmanship / Reliability- The product
maintained its quality throughout the testing process.
• Price / Value – The testers found that the price represented fair value
for the item being tested compared to similar products available.
• Appropriate for Intended Users / Age Group –A verification that the
suggested/intended age group was deemed appropriate by the tester.
• Safety2 – Based on general observations made by the parent panel
• Overall Performance As judged by the testers, the product
characteristics met the testers expectations in that the product fulfilled
its’ claims and satisfied it’s intended purpose.
2.3.3 For a sample of standard questions please contact

2.4 Evaluation Analysis (by PTPA Media)
2.4.1 Upon submission of the completed questionnaire by the testers, members of
the PTPA Testing Committee review and conduct an analysis of responses.
PTPA safety ratings are based strictly on general observations made by the parent panel and are not intended to
serve as an indicator that industry standards and regulations have been met. Do not rely on the PTPA Media Award as any indication that the product or service has met all safety standards, this is solely the responsibility of the manufacturer or service provider and PTPA Media Inc. maintains no responsibility whatsoever with respect to the safety practices of the product or service.

2.4.2 In each questionnaire there are (10) questions each with a scoring scale of
1-5, with a 5 being the top score for each question. A perfect score is “50”, a
passing score is “35”. In order to pass the quantitative section, an average
score of “35” must be maintained, over the total number of completed
2.4.3 Qualitative Portion: Respondents are also required to provide a written
response to each question provided. Favorable qualitative responses are
considered additional requirements to be met in order to qualify for the Seal
of Approval.
2.4.4 Where a passing quantitative score is achieved, but unfavorable qualitative
responses are provided, the PTPA Testing Committee will collectively
review and evaluate the responses, and reach a final decision accordingly.
2.4.5 Passing quantitative scores will be rejected for Seal of Approval where a
qualitative response indicates any safety or hazard concern; or violation of
any relevant safety guidelines, regulations and standards is apparent.

For further information, please email any requests to