Words from the Authors
If you think getting your brand and products to stand out has become more difficult thanks to the ever-changing digital world we live in, you’re right. So how can you break through the clutter?
Today’s consumers want personalized communications – they want to feel like you know them, as if you’re their best friend drinking Starbucks with them on a Friday morning. To do that, you need to target the key demographics that matter – learn their hopes and dreams (maybe not the one about Channing Tatum or Sofia Vergara, but we’ve all had that one, right?). What they want, how they want to be spoken to and marketed to, and then provide them with the confidence that your product is the right one for them.
This first-ever comprehensive guide to marketing to families will help you understand what Moms and Dads really want and how you can target your marketing towards this niche market, getting more bang for your buck.