We decided to mix it up a bit this week with our marketing to millennial parents content. This post won’t be your average run-of-the-mill marketing article. Instead, it’s packed full of valuable stats and information in quiz form! Because, some days, we just want to have a little fun. What are you waiting for? Take our quiz and let us know how you did in the comments below (or challenge a friend in your office…winner buys coffee)!

1) What percentage of Moms are the primary breadwinners?

a) 25%
b) 40%
c) 75%

2) Which parent is more likely to care about innovation of products when shopping?

a) Moms
b) Dads

3) How many births are to Millennial Moms?

a) 3 of 10
b) 5 of 10
c) 8 of 10

4) For moms, what is the MOST important criteria when buying family products?

a) Attractive Packaging
b) Simplifies Daily Life
c) Safety of Product

5) Where/who do dads turn to most for parenting advice & info?

a) Parenting websites with expert advice
b) Their own kids
c) Their own social circle

6) How many hours (on average) do Millennial Moms spend online per day?

a) 1
b) 9
c) 15

7) True or False: Parents are more likely to trust info and advice from bloggers than not.

a) True
b) False

Time to face the music!


Here’s what your final score says about you:

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You scored 1-3 points:
We really appreciate the effort you’re putting in. Here’s a high five for taking the first steps on your marketing to Millennials journey!! You may not speak fluent Millennial yet…but you’ll get there. Be sure to check out the other articles on our blog and our solutions to learn more.

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You scored 4 or 5 points:
Oh yeah! You’re well on your way to knowing the Millennial generation like they’re your new BFFs. Your knowledge is really going to help your marketing strategies in the future. Keep reading and learning on our website more about the hip, tech-savvy, fun generation of Millennials. Your brand’s marketing and advertising strategy will continue to improve!

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You scored 6 or 7 points:
You ROCKED this quiz, do your happy dance! Congrats on your expert knowledge of the Millennial generation. We have no doubt that your marketing efforts are on POINT. That being said, we have a feeling you welcome new info and inspiration. Don’t be afraid to keep looking around on our site to become even MORE amazing than you already are!

All of these quiz stats are from our awesome 2016 Complete Guide for Marketing to Families. If you REALLY want to become a marketing to parents ninja, then you need to have this resource in your digital library. It’s free, it’s fun, and it’s fancy.

Grab your copy of the first-ever Marketing to Families Complete Guide

marketing to millennials guide