Want to grow your customer base, increase your App downloads or prompt other direct responses? Think Gamification!

With 81% of moms reporting that they would buy more from a brand if rewarded, and over 50% willing to engage with a brand on Facebook and other social media platforms if provided with an incentive, your brand needs to be looking to score points with moms!

Download our media kit for more info

Introducing the PTPA Challenge™

The PTPA Challenge builds social buzz for your brand, motivating parents across North America to try, buy and share your product.

We leverage the Parent Tested Parent Approved community to engage with your brand by incentivizing with a series of social media and experiential missions that increase awareness for your brand.

Here are a few examples for actions parents take when engaging with the PTPA Challenge™:

  • Subscribe to your newsletter
  • Visit your website
  • Post or tweet something about your product
  • Follow you on your social media streams
  • Watch a video
  • And many more.

Together, we customize a series of actions that parents can take to earn points and prizes, all while increasing your brand’s awareness.

mom-to-mom challange-gamification

Actions for Rewards

You decide what types of actions participants can take. It’s win-win: You’ll drive traffic to your social media streams and participants will unlock points. These points then give participants the chance to win products, coupons and other prizes.

Want to directly drive sales in store? Create actions for moms to share online and unlock a coupon code.

Want to offer FREE shipping? Have participants tweet about the product they are going to buy to unlock a free shipping code.

Want to spread the word about a particular product? Use social media actions for moms to share for the chance to win a prize.

Download our 2016 media kit for complete marketing-to-families solutions.