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In today’s digital era, the most effective marketing is word-of-mouth (a.k.a. Influencer Marketing). Ask any mom about how she chooses which stroller to buy, which food to give her child, and which toys to buy and she’ll tell you she trusts other moms more than brands or ads. She’s reading mom blogs and parenting magazines, staying up-to-date on social media and getting engaged with other parents just like her to make sure the products she brings into her home are safe, trust-worthy and fun too.