Want to stand out from the competition?
In a competitive market, we are all looking for an advantage and the PTPA Seal of Approval is just that.
Parent Tested Parent Approved is about putting your product in the hands of real parents, listening to their honest opinions and letting your new brand advocates spread the word about how awesome your product is for families!
With a built-in community of over 70,000 families across North America, we have immediate access to just the right testers to evaluate your product. When our community loves your product, you’ll earn the PTPA Seal of Approval and so much more.
Your product will stand out from the competition because real parents voted that it meets their needs and earned their approval.
Next submission deadline is May 5th for the Seal of Approval Award Campaign.
Watch the video to learn how the Seal of Approval can help your product.
Stand out even more with our partnership with ToysRUs!
Recently, we have entered into a new partnership with Toys”R”Us where PTPA award winning products stand out even more in their many locations across Canada, and online!
If you are a Toys”R”Us vendor, your winning product will be highlighted in-store, on print flyers and online at toysrus.ca and babiesrus.ca.
Earned the Seal of Approval? Let the fun begin!
We’ll not only tell you what real families think about your product – we take it to a whole new level by getting our network of families to be your brand ambassadors.
Say hello to getting endorsed by an authentic audience – we’ll make sure they shout from the rooftops about your product – on social media through Twitter Parties and Facebook Events, on top blogs, national TV, in magazines and much more.
Find out what our Influencer Outreach Programs can do for you here.
SUBMIT YOUR PRODUCT
First step is to submit your product or service for consideration.
We outreach to our network of parent testers with a series of key questions.
HANDS ON EVALUATION
We then put the product in the hands of real families.
SEAL OF APPROVAL
If evaluations are positive, the Seal of Approval is awarded.
When families see the PTPA Seal of Approval on a product or service, they can trust that it has gone through testing in a real-life environment with a family just like theirs. After all, who better to recommend a product to parents than parents themselves? Consider our seal the equivalent of shopping with your best friend.
Get started. Apply here. Have an account, login here.
What our clients say…
The best advertising is word of mouth. If we can get people talking about our products, that’s our goal. PTPA has been an amazing outlet for this. We’ve enjoyed unique exposure through online contests, in Holiday gift buying guides, and on several television morning shows. When we launch our new product lines in the fall, the PTPA Media Awards are a key step.
PTPA’s strategy, audience, and reach are a perfect fit for the Harlem Globetrotters’ brand and marketing strategy in the U.S. and Canada. Parent Test Parent Approved is more than a community of moms and dads – they are led by a team of innovators who have helped shape the way the Globetrotters engage with fans on social media. Our ‘Twitter Party’ collaboration, for example, was a first for the Globetrotters. And thanks to power of PTPA and their bloggers, combined with our brand and our players, we became a ‘Trending Topic’ in the United States and Canada. That was quite the feat. We look forward to more creative partnerships as we work together more in the future.
We have done several campaigns with PTPA and each time we are blown away by the knowledge and expertise that they bring to the table, not to mention their strong influencer involvement and media connections. The PTPA Seal of Approval has also proven to be a very powerful endorsement that has really increased brand awareness and brought legitimacy to many of our programs.
The Parent Tested, Parent Approved organization is considered a strategic partner for Kobo. Their team has built an outstanding network of influential parents that we gain key insights from for our eReading devices and services, while the parent-tested product seal of approval is well-recognized by consumers and media alike. Their unique media relations initiatives, has enabled Kobo to be showcased through top-tier outlets like The Marie Osmond Show, Good Day Chicago, Canada AM, and many more. In addition, the PTPA social media team continually creates high-visibility campaigns for Kobo that get people engaged and talking about the benefits of reading. We are thrilled that they are part of our Kobo family.